Sephora in Israel: why the promised stores turned out not to be the arrival of an international chain
In early August, Israelis were informed of news that many cosmetics enthusiasts had been waiting for years: Sephora was allegedly finally entering the Israeli market. The publications included specific figures — six stores, five corners, the first locations in Azrieli shopping centers, and even the prospect of a full-fledged network within two years. But after … Read more